While doing more research, I found this page:
http://www.brighthub.com/multimedia/publishing/articles/120436.aspx
It is a rather good guide to making an income on CafePress although it does say a lot of the things I already knew. The author mentions that CP has a free newsletter option that can be used to tell your customers about sales and new designs. I had heard that before but had forgotten. A big thing on websites is to build a mailing list from the beginning because customers that bought from a store once are more likely to buy again so a newsletter option is something that should not be ignored.
This article is definitely something you should read before planning your store as it gives you more useful tips on how to get success on CafePress with good details.
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